Ženklo modelis,

Miesto įvaizdžio formavimas;Miesto ženklodara;Miesto marketingas;City image creation;City branding;City marketing Abstract: Darbe analizuojamas miesto prekės ženklo kūrimo procesas, jo svarba miestui ir miesto gyventojams, tiriamas miesto prekės ženklo komunikacijos procesas. Darbe analizuojama ženklo modelis prekės ženklo samprata, miesto prekės ženklo įvaizdžio komunikavimo modelis ir išskiriami komunikacijos vertinimo aspektai.

Ženklo modelis of strong brand means show difference between city competitors and offer as best as possible place for target audiences.

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Similarities found in branding literature let us apply corporate branding strategies in place branding and especially in city branding process.

Considering positive sides of corporate branding strategies integrated place branding is created.

This phenomenon takes ženklo modelis account wide number of stakeholders, social responsibility aspects, necessarily of internal marketing and provides tools and frameworks for city brand image ženklo modelis. The process of city band creation is based on position city brand identity ženklo modelis is vision of how city wanted to be understood in stakeholders mind.

1. EBSCOhost | | Vartotojiškos prekžs ženklo vertžs nustatymo modelis ir jo tobulinimas.
2. Patikrintas būdas užsidirbti pinigų iš dvejetainių opcionų

Then on positioning process message is transmitted to target audience and how it is understand it is city ženklo modelis image. City brand image communication model is based on this process and takes into account three different kind of communication.

It is primary, secondary and tertiary communication forms, these forms are indicated by M. Kavaratzis in Primary communication concerns city communicative actions and includes: landscape, behavior, organization and infrastructure.

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Secondary communication is official communication of city authorities and tertiary concerns word of mouth effect. These parts of communication impacts city brand image.

Present model of city brand identity communication would help in city brand image creation process for cities authorities and guide them to develop different parts of communication process Internet:.